A clear management structure and uniform set of guidelines only serve the strategic intentions of the organisation and peoples ambitions. In the eyes of STRATCH, the strategic intentions can only be determied correctly when the (future) needs of clients and other stakeholders form the basis of thoughts and actions. Therefore, there should be an open mind as to what exactly the client asks and expects. Client demand should be met by the offering of products and services that are based on the companies competence. The development of the competence of the individual workers as well as the organisation as a whole determine its success rate. Competences develop and thrive only in a working environment where growth, skill developments and other initiatives are appreciated. Learning by doing and sharing these lessons typically is the quickest way of development although that might not be recognised as such. Actions speak louder than words. Learning by doing implies mistakes are made, but that is far better than doing nothing at all in order to prevent mistakes.